MITHILAsmita Art and Craft Pvt. Ltd.
MITHILAsmita is a folk art organization to preserve and promote a heritage Indian Art, Madhubani (Mithila) paintings. It has created a sustainable platform for the display of artwork by traditional women artists. The organization has a folk art gallery and an online store www.worldofmadhubani.com and organizes periodic exhibitions to raise awareness about this priceless and timeless art form. It has also tied up with corporate houses to bring in social securities for the artists.
2. Business sustainability
Handicrafts never go out of demand, however the products get undervalued if the quality falls. MITHILAsmita constantly works with artists and art lovers to introduce the most appealing designs through the art. MITHILAsmita products are loved by people from both India and overseas. The uniqueness of our products are unmatched, thanks to the huge group of artists attached to the organization which keeps the business running even in the absence of any external grant/aid.
3. Innovation
Introducing Indian art on western apparels/accessories make the MITHILAsmita products very unique. Hand painted cushion covers, scarves with hundreds of Madhubani designs can be bought only on www.worldofmadhubani.com, the eCommerce platform of MITHILAsmita MITHILAsmita Team also experiments with the amalgamation of different Indian cultures like Mithila/Madhubani art on Kerala Saree or A Bengali saree!!
""MITHILAsmita cares for its people beyond the remunerations.""
— Ihitashri Shandilya Managing Director and CEO
""It feels wonderful to work for a company that empowers rural women through a social business""
— Anusuya G. Gallery Assistant
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1. Social mission
MITHILAsmita believes in empowering the hugely talented rural Indian women force by encouraging them to practice their own traditional art in its original form. Art & art based products thereby created are sold through a socially responsible business platform to sustain the ecosystem. We believe in the power of art and the social business model based on that. Multiple social challenges can be overcome through such a responsible model, as Art preservation, Women Empowerment, rural livelihood, etc
Social issues interests: Arts/Theater/Photography, Rural Development, Women's Empowerment
MITHILAsmita Folk Art Gallery
MITHILAsmita Folk Art Gallery is a vision to create a marketing platform for the ancient Mithila Paintings of India. The gallery based in Bangalore (India) showcases some of the finest collections of the heritage Indian art, apparels & accessories.
Light for Art (LIFA)
MITHILAsmita, through its charitable wing, “Samarendra Mishra Arts Foundation” started the LIGHT FOR ART (LIFA) initiative in the year 2013 to light up the homes of rural Mithila Painting Artists using Solar Light.