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MITHILAsmita Art and Craft Pvt. Ltd.

MITHILAsmita Art and Craft Pvt. Ltd.

MITHILAsmita is a folk art organization to preserve and promote a heritage Indian Art, Madhubani (Mithila) paintings. It has created a sustainable platform for the display of artwork by traditional women artists. The organization has a folk art gallery and an online store and organizes periodic exhibitions to raise awareness about this priceless and timeless art form. It has also tied up with corporate houses to bring in social securities for the artists.

Industries: Arts/Theater/Photography, Crafts
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The Work

2. Business sustainability

Handicrafts never go out of demand, however the products get undervalued if the quality falls. MITHILAsmita constantly works with artists and art lovers to introduce the most appealing designs through the art. MITHILAsmita products are loved by people from both India and overseas. The uniqueness of our products are unmatched, thanks to the huge group of artists attached to the organization which keeps the business running even in the absence of any external grant/aid.

3. Innovation

Introducing Indian art on western apparels/accessories make the MITHILAsmita products very unique. Hand painted cushion covers, scarves with hundreds of Madhubani designs can be bought only on, the eCommerce platform of MITHILAsmita MITHILAsmita Team also experiments with the amalgamation of different Indian cultures like Mithila/Madhubani art on Kerala Saree or A Bengali saree!!

""MITHILAsmita cares for its people beyond the remunerations.""

— Ihitashri Shandilya Managing Director and CEO

""It feels wonderful to work for a company that empowers rural women through a social business""

— Anusuya G. Gallery Assistant


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